2 way to earn points:
Make a Purchase Get 15 points for every $1 you spend (excluding any shipping fees, taxes & purchases of gift cards)
Refer a Friend Get 1000 points for every new referral that successfully completes a first-time purchase
Rewards Terms Updated September 26th 2015 from earning 10 points for 1 dollar to 15 points. Referrals get now 1000 points per each referral that buys.